A short-term identity created for the Des Moines Social Club‘s New Year’s Eve BASH: Garden Edition. As the primary designer working on this project, I created a brand that would push not only the floral theme but also the hip, art-focused venue located in downtown Des Moines. Many assets stemmed from the design direction — print ads, posters, digital ads, a sponsorship brochure, Snapchat filters, social media designs for Facebook/Twitter/Instagram, signage at the venue, and a schedule for the night of.

The event was a massive success — selling out earlier than the previous year with nearly 600 tickets.

Below are a few samples of my work on this project.